For the candy-lovers out there who know what Swedish Fish are, they know they can’t just have one.
This campaign was built around the sweet surprising taste of Swedish Fish and the urge to down the whole box.

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In stores customers will be tempted throughout their shopping experience to think about Swedish fish, all the way to checkout.

Heading to the movies and don’t know what to snack on?
This OOH around movie theaters will ensure Swedish Fish is the snack of choice.

In airports people will be reminded to eat Swedish Fish heading to their next adventure.

Design/illustrated by: Helen Tonso